SW News 20

Embracing big ideas

So…here we are. One month in to a new year. After what felt like weeks of keeping our heads down to get to the finish line of 2021, we’re finally looking up again! Time to re-energise. Re-focus. Re-set the ambition for the year ahead.

As always in SW, at the start of the year we are reminded of the unrelenting ticking of the climate crisis clock. We feel a renewed sense of urgency to do work that has real impact, to encourage action that is transformative rather than incremental.

Such transformation requires big ideas. And the ‘big ideas’ conversation is one we’ve had with several of our clients over the last few weeks. There is a genuine appetite to think about actions or initiatives that would be game-changing, that could help an organisation, or indeed a whole sector, leap forward on its sustainability journey.

Big ideas are powerful for many reasons. They catch our imagination. They help us visualise a different reality or future and make us want to get there. The best ideas feel so brilliant as to seem like a no-brainer - an inevitability.

This is the case with ‘regeneration’ – the big idea that is heralded as the next frontier for sustainability. Where sustainability strategies or approaches seek to do no harm (to people and the environment), regenerative approaches seek to restore, enhance and create more good. A regenerative approach can be applied at many different levels – think regenerative economy, regenerative business model, regenerative agriculture, regenerative leadership. In a world built on regenerative principles, purpose, people, planet and profit all thrive together.

Sounds pretty amazing, doesn’t it? In this newsletter we dip our toe into the world of regenerative thinking with a view to inspiring you to go forth into 2022 embracing big ideas.

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